What is SEO?

Digital Marketing

Search engine optimization or most commonly called as SEO is one of the ways to increase website visitor through search engines like Google, Bing, Yahoo, Baidu, and Yandex. Each of the search engines has their own guidelines to rank pages on their search engine result page (SERP). However, out of these guidelines search engines are mainly looking for two things i.e. good content on the website (ON page optimization) and quality backlinks the webpage or website (OFF page optimization).

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